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Altman and the artificial echo of social
Sam Altman warns: between bots, hype and languages ​​cloned from LLMs, Reddit and X risk looking like stages populated by invisible actors rather than real users
Editorial Team9 September 2025

 

Sam Altman admitted that on Reddit and X, it’s no longer possible to distinguish between posts written by humans and bots. This "artificial feel" stems from the widespread use of LLM models, the increasingly similar language between humans and machines, the manipulation of engagement, and astroturfing.

Key points:

  • Altman notes that many users have adopted the linguistic style of LLM models.
  • Even enthusiastic groups like r/Claudecode seem unnatural or amplified by bots.
  • Social media rewards posts that generate engagement, fostering hype and extremism.
  • Suspicious behavior includes coordinated campaigns or astroturfing against OpenAI.

Sam Altman, a Reddit shareholder and a strong supporter of X, confessed in a post on X that he felt a strange sensation reading a series of contributions on the r/Claudecode subreddit, all enthusiastic about OpenAI Codex: "I assumed they were all fake/bots, even though I know Codex’s growth is real." He elaborated on his reflection by saying that the line between human and LLM-generated content has blurred: "Real people have assimilated the quirks of LLM language, the very online crowd is aggregating in highly correlated ways, the hype cycle is becoming extreme... platforms are optimizing for engagement... astroturfing, and more (probably some bots)."

The problem, according to Altman, is that the digital environment fostered by social media favors highly polarized content and artificial rhetoric: engagement becomes currency, astroturfing, or campaigns that simulate spontaneous opinions, distorts public perception and effectively ends up making everything "false."

The data confirms this: according to the Imperva 2024 report, non-human internet traffic has exceeded 50%, and "bad bots," those with malicious intent, represent almost a third of the total. It’s not just a matter of numbers, but of sophistication: many bots mimic human behavior in a nearly indistinguishable way.

Altman also suggested that OpenAI itself may have been the target of astroturfing: posts or accounts created by third parties (people or bots) to support the company, making it impossible to distinguish authenticity from manipulation. Altman recalls that Reddit had previously celebrated the arrival of new models like GPT-5.0, but then many users complained about the new model, demonstrating how sentiment on crowded platforms can shift rapidly, perhaps partly manipulated.

The combined effect, Altman notes, is that today’s AI-focused Twitter (now X) and Reddit "feel very fake, in ways they didn’t a year or two ago." The presence of polarized fandoms, LLM language adopted by humans, platform optimization pressures, and monetization mechanisms have profoundly altered the online social experience.

On the sidelines, some commentators have suggested that Altman’s remarks could also be a prelude to an OpenAI project for its own social network, perceived as bot-free or managed differently. OpenAI reportedly explored this possibility as early as April, though without any official announcements.

Ultimately, Altman highlights a growing crisis of digital trust: we can no longer assume there’s a person behind a post, and perhaps it’s not just the bots that are to blame, but the way humans, tools, platforms, and algorithms influence each other.