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Spotify launches DJ Livi for Spanish-speaking users: AI DJ expands into Latin markets

Keywords:
- Global expansion: Spotify’s AI DJ now supports Spanish language.
- Familiar voice: The new AI voice, DJ Livi, is based on music editor Olivia Quiroz Roa.
- Affected Markets: Available to Premium users in Spain and several Latin American countries.
- Improved interaction: AI DJ offers a deeper musical connection through personalized recommendations.

Spotify has announced an important new feature for its Spanish-speaking users: the introduction of DJ Livi, an AI voice designed to offer personalized music recommendations. This expansion is part of an update to the AI DJ service, launched in February last year and based on OpenAI technology.

DJ Livi, Spotify’s new "digital artist," is modeled after the voice of Olivia "Livi" Quiroz Roa, Spotify’s senior music editor based in Mexico City. Quiroz Roa is known for her curation of some of the platform’s most popular playlists. Her voice was selected after a rigorous international casting, proving to be the most popular choice among testers who describe her as "friendly and recognizable, like listening to a friend’s music recommendations."

This new feature is now available in beta for Spotify Premium subscribers in the 50 markets already supported by AI DJ. It also expands to Premium users in Spain and several Latin American markets, including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Users can access this feature by simply searching for "DJ" in Spotify’s search tab and pressing play. It is also possible to switch between English and Spanish via the DJ settings menu.

The impact of the Spanish language in music culture is significant, as Spotify points out. The popularity of Latin artists on the platform and the power of music to overcome language barriers are key factors that prompted the company to develop a DJ AI in Spanish. In recent months, discussions on forums and social media regarding the AI DJ in Spanish have increased by 215 percent, highlighting strong user interest.

Spotify’s AI DJ combines music personalization technology with generative artificial intelligence, integrating relevant data and information about songs and artists. This creates a unique and personalized listening experience, increasing user engagement. According to Spotify’s data, listeners who use DJ AI tend to spend more time on the platform and discover new tracks they would have otherwise skipped.

The choice of Olivia Quiroz Roa as the voice of DJ Livi fits perfectly into this strategy. Her voice is not only familiar to users, but also adds a personal and authentic touch to the interaction with the AI DJ. This move represents a natural evolution of the product, aimed at further improving the experience of Spanish-speaking users on Spotify.