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Eddy Cue provides for a future without iPhone: Ai changes the rules of the game
The Apple manager hypothesizes that by 2035 artificial intelligence could make smartphones superfluous, opening the way to new devices and forms of digital interaction
Editorial Team8 May 2025
According to Eddy Cue, Senior Vice President of Apple, in ten years we may no longer need the iPhone. During his testimony in the antitrust process against Google, Cue highlighted how Ai is radically transforming the technological panorama, opening the way to new modalities of digital interaction. This perspective raises questions about the future of Apple’s most iconic smartphone and the evolution of personal devices.
Key points:
- Eddy Cue hypothesizes a future without iPhone by 2035, due to the advancement of AI.
- Apple is developing dedicated chips for intelligent glasses and servers Ai, aiming for new wearable devices.
- The decrease in Safari research suggests a change in users’ habits to tools.
- The partnership between Apple and Google for the default research is under scrutiny, with possible significant financial implications.
During his testimony in the antitrust process against Google, Eddy Cue said that "you may not need an iPhone in 10 years, however crazy it may seem", underlining how technological changes, in particular the AI, create new opportunities for competitors in the market. This statement comes at a time when Apple is exploring the integration of search engines based on AI in the Safari browser, considering alternatives such as Openi and perplexity AI, which could threaten Google’s dominant position as a predefined search engine on Apple devices. Cue’s testimony also revealed a drop in research on Safari, attributed to the increase in users to users, indicating a change in online research habits. At the same time, Apple is developing specialized chips for intelligent glasses and servers AI, with the aim of launching new wearable devices that could, in the future, replace the iPhone as the main user interface. However, while the iPhone continues to represent a significant part of Apple’s revenue, the company seems to prepare for a future in which the AI and wearable devices play a central role in the technological ecosystem.
Eddy Cue’s vision reflects an awareness of the evolving dynamics in the technological sector and the challenges that Apple could face in maintaining its leadership position in an increasingly oriented world