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Apple is delaying Siri AI to iOS 20 in 2027
Technical hurdles and market pressures are pushing Apple to rethink Siri’s future in a competitive global context
Editorial Team9 March 2025

 


 Apple postpones Siri updates due to technical and internal issues. Delays in advanced functionality and uncertainty in AI leadership raise questions about the competitiveness of the evolving technology.


Key points:

  •  Updates postponed due to technical obstacles;
  •  Persistent critical bugs and possible design revision;
  •  Internal uncertainties over AI division leadership;
  •  Rapidly advancing global competition;

Apple announced the postponement of the release of new Siri capabilities, initially planned for iOS 18.4 and 18 updates. 5, following serious difficulties in development that revealed critical bugs and resistance to integrating more sophisticated AI models, elements that prompted some engineers to speculate that the design would need to be revised from scratch, with implementation prospects that could be delayed until as late as 2026 and require hardware upgrades to ensure optimal performance; the context is further complicated in light of analysis by internal sources and observers such as Bloomberg, who have reported how senior executives, including software chief Craig Federighi, expressed serious misgivings during testing, even suggesting the possibility of direct intervention by corporate leadership to restructure the AI department, relying on the support of experts such as veteran Kim Vorrath; in parallel, the strategy presented at WWDC, which included integrations with emerging technologies such as ChatGPT and advances in the contextualization of user interactions, fits into a competitive landscape in which Amazon has launched Alexa+ and companies such as Google and Samsung consolidate intelligent solutions, accentuating Cupertino’s dilemma in keeping up with rapid and secure innovations, without drawing definitive conclusions about future developments.

Siri’s current technical and organizational criticalities highlight a complex evolution path, spurring further refinements in the voice assistant industry.