AI and Super Bowl 2025: The Advertising of the Future is Played on the Field of Technology | Meta Instagram | Contact Meta WhatsApp | Meta AI chatbot | Turtles AI

The 2025 Super Bowl marks a turning point for advertising, with AI taking center stage in the most anticipated commercials. Big tech companies like OpenAI, Google, Meta, and Salesforce are banking on million-dollar campaigns to solidify their brands. As AI emerges as a marketing engine, the question remains whether investing in an $8 million commercial will yield a tangible return.

Key Points:

• AI dominates Super Bowl 2025 advertising, with spots created and dedicated to the technology.
• OpenAI debuts with an emotional spot, focusing on ChatGPT to expand its user base.
• Google responds with Gemini, but stumbles upon an informational error that raises doubts about the accuracy of its AI.
• Meta, Salesforce and other big tech invest in creative narratives to show how AI can improve daily life.

The Super Bowl is not only the most anticipated sporting event by Americans, but also a golden showcase for advertising investments by the most influential companies in the world. In 2025, AI has become the undisputed star of commercials, with the main tech companies competing with each other with creativity and innovation. OpenAI, Google, Meta, Salesforce, GoDaddy and Booking.com have chosen to invest millions of dollars to bring their message to an audience of over 100 million viewers, focusing entirely on the AI ​​revolution.

OpenAI’s announcement, the first in its history at the Super Bowl, stood out for its narrative and visual approach. Using a pointillist style, it traced a path through humanity’s great discoveries, from the telegraph to the light bulb to the birth of generative AI, underlining the role of ChatGPT in this evolution. The reception was mixed: some called it an evocative masterpiece, others a lackluster choice for such a prestigious stage.

Google, on the other hand, decided to push Gemini 2.0 with a more emotional narrative: a father who, in the midst of a thousand commitments, uses AI to organize his life and support his daughter. However, the Mountain View giant ended up at the center of a small media incident linked to one of its previous commercials: a YouTube advertisement, created to promote the use of AI in business, contained an exaggerated statement about the global consumption of Gouda, which was later removed to avoid controversy. This episode reignited the debate on the credibility of information provided by AI chatbots, even when they come from official sources.

Meta has relied on a stellar cast to promote its Ray-Ban Meta smart glasses. In its commercial, Chris Pratt and Chris Hemsworth use the glasses to explore a museum, but discover that they have stumbled upon Kris Jenner’s private collection. The playful tone and use of famous faces made the commercial a success, consolidating the brand’s positioning in the smart wearables category. Salesforce also chose a star for its ad: Matthew McConaughey, the protagonist of a high-voltage adventure at the airport, shows how his AI agent, Agentforce, can simplify the management of unexpected events.

Booking.com, on the other hand, exploited the timeless charisma of the Muppets to explain how AI can make travel easier and more personalized. Meanwhile, GoDaddy entrusted its message to Walton Goggins, who demonstrated how his Airo tool allows anyone to create a professional website in a few minutes, reinforcing the promise of making AI accessible to small businesses as well.

There was no shortage of spots with a more ironic tone: Cirkul, a company producing water bottles, joked about the risks of relying too much on AI, telling the story of a man who mistakenly orders 100,000 bottles of water because of an overzealous AI assistant. In addition to tech giants, several startups have decided to invest in advertising during the Super Bowl, including fintech Ramp, supported by Philadelphia Eagles running back Saquon Barkley.

With AI now at the center of marketing strategies, these spots mark a turning point in the way companies tell their value.

AI is no longer just a topic of discussion for tech experts, but an increasingly present tool in everyday life, capable of transforming the consumer experience.